Hardy Hardy Singapore opening flagship in Ion Orchard


American youth fashion brand Hardy Hardy Singapore has chosen Ion Orchard to set up its first flagship boutique in Southeast Asia.

Hardy Hardy’s second Singapore store (the first is at Bugis+) offers 1200 sqft (111 sqm) of retail space featuring marble flooring, rose-gold and black metal railings and industrial-style walls.

Scheduled to open on September 16, the Hardy Hardy Singapore flagship will stock the latest men’s and women’s collections as well as the brand’s limited-edition skull t-shirt embellished with Swarovski crystals, exclusive to Ion Orchard. As well as the brand’s iconic skull motif, the shirt also features the words “Hardy Hardy Singapore” across its back.

Known for its rock-and-roll style clothing designs, the brand will host a graffiti art performance for its grand opening with appearances by its brand ambassadors Fann Wong and Lee Teng.

By Retail Asia on 29/08/2017